The ‘yellow’ media in Telugu States would not cause any harm to Andhra Pradesh Chief Minister Chandrababu Naidu and Union Minister M Venkaiah Naidu. Whatever the work they do, the pro-TDP media outlets would magnify the incident and telecast in the favour of the ruling TDP party. Any news pertaining to these leaders are dealt cautiously by the media channels.
The talk in the media circles is that some special notices have been sent to news channels in the State directing them as to what kind of visuals should be telecasted. If any news has to be aired about Venkiah Naidu, the news editor was told to use particular visuals including Prime Minister Narendra Modi. Primarily, the news channels are instructed to use vidoes in which Modi and Venkaiah are visible. The images in which Modi giving priority to Venkaiah Naidu should be used in the news story, the newsmen were told. Now, some analysts opine that this tactic to tell the people that Modi would not take any decision without consulting Venkaiah Naidu.
While some news channels are already following the instructions, a remaining few also fall in line now by airing the visuals of Modi and Venkaiah Naidu. The pro-TDP media are making all out efforts to highlight Modi and Venkaiah are commendable.