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Cinema & Entertainment

Pawan's new strategy works out!

Katamarayudu is one of the most anticipated movie of 2017, as Power Star Pawan Kalyan is the hero with Shruti Haasan as the female lead. The team Katamarayudu has already started the promotional campaign on social media with #newyearwithKatamarayudu.  The team kept the updates clear and slicked to the theme they adapted for the promotions. […]

Pawans new strategy works out!
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Katamarayudu is one of the most anticipated movie of 2017, as Power Star Pawan Kalyan is the hero with Shruti Haasan as the female lead. The team Katamarayudu has already started the promotional campaign on social media with #newyearwithKatamarayudu. The team kept the updates clear and slicked to the theme they adapted for the promotions. The campaign had a gradual reveal of the ‘Katamarayudu’ look with a series of 4 posters which is one of its kind in Telugu movie promotional patterns. Starting from 28th December the campaign went on till Jan 1st. The campaign ended with a New Year wish video from the sets of Katamarayudu. The New Year look along with Motion poster was a fiesta for the Fans. The motion poster was no doubt was an instant hit, with a special applause for the background score. The YouTube views said it all. Right from the campaign the team was successful in building an anxiety among the fans. The team Katamarayudu deserves a note of appreciation for their dedication to make it a special new year for the Power Star fans.

The team also has announced that the Teaser for film will be released on Sankranthi.

Katamarayudu which is produced under the Northstar Entertainment Banner, has music scored by Anoop Ruben, Camera Prasad by Prasad Murella.

First Published:  31 Dec 2016 6:29 AM GMT
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